Independent manual & custom rewards
Independent manual product rewards and custom rewards let you gift ambassadors directly — without attaching the reward to a campaign or a milestone. They work for any brand, on any e-commerce platform, because you fulfill them yourself. Roster tracks who's owed what and gives your team a clear fulfillment workflow, so nothing slips through the cracks.
Use a manual product reward for a physical item you'll ship yourself, or a custom reward for anything else — a gift card, a shoutout, a call with your founder, event tickets, and more. An independent reward has no trigger or timing — you create it, choose who receives it, and can auto-gift it to new program members as they join.
Step-by-step instructions
Create the reward
- Go to the Rewards page from the left-hand menu.
- Click Create reward in the top right.
- Under Manual fulfillment, choose Manual product reward or Custom reward.
- Fill in the details — a manual product reward adds a few extra fields (name, optional URL, value, description, images); a custom reward just needs a name and any details for the ambassador. No reward timing to set.
- Click Save. It appears in the Rewards list marked as Independent in the Linked to column.
Reward ambassadors from a program (recommended)
- Open the reward and click Reward ambassadors.
- Choose Add from Programs.
- Select one or more programs. Every approved member receives it now, and every ambassador who joins later gets it automatically.
- When prompted, choose whether to also give it to existing members who don't have it yet.
- A summary bar shows which programs are auto-adding members. Use Manage programs to change this anytime.
Reward individual ambassadors
- Open the reward and click Reward ambassadors.
- Choose Add individual ambassadors.
- Select ambassadors from your contact list — only approved program members can be selected. You can filter through ambassadors similar to a Campaign.
- Anyone who already has it is labeled Already rewarded— one grant per ambassador.
- Review the recipient count and estimated cost, then confirm.
Fulfill the reward
- Rewards needing action show a Needs Fulfillment status in the recipients table.
- Click a recipient to open the fulfillment drawer — name, email, reward details, and shipping address you can copy to fulfill outside Roster.
- Once sent, click Mark as Fulfilled. The status updates instantly for the ambassador and your team.
- If something changes, use Mark as Won't Fulfill to clear it from your queue.
Use bulk fulfillment and exports
- Click Export for a CSV with each ambassador's details and shipping info — handy for your team or fulfillment center.
- Select recipients and use Mark as Fulfilled to update many at once.
- Select recipients to Send email or Revoke reward (revoke only before redemption).
What ambassadors see
Ambassadors get a "Reward available" email — "A gift from {your brand}" — if notifications are on. The reward appears under Awarded. Because you fulfill it, there's nothing to check out; once you mark it fulfilled it moves to Redeemed. Never shown under "Up Next."
Need help?
Reach our support team at [email protected].