Recruit via social feed
The social feed in Roster is not just for seeing what your ambassadors post: it is also a way to find new ambassadors. With the Full Social Listening add-on, you can see everyone who has mentioned your brand on social media, including people who are not in any of your programs yet. These are customers and fans already talking about you, which makes them strong candidates to recruit.
Before you begin
- Full Social Listening is an add-on. Without it, the social feed shows posts from your current ambassadors only. To enable it, reach out to your CSM.
- For how standard social listening differs from the full version, see Social listening vs full social listening.
- Supported platforms for pulled mentions are Instagram, Facebook, TikTok, and X.
Step-by-step instructions
Open the social feed
- Go to the left-hand menu in the Brand Portal.
- Click Social Feed.
For a full tour, see Social feed overview.
Show people who are not yet ambassadors
- Use the program filter at the top of the feed.
- Select No program.
The feed now shows posts from people who have mentioned your brand but are not in any of your programs. This view requires the Full Social Listening add-on.
Spot strong candidates
- High engagement on their posts (views, comments, likes).
- Positive, on-brand content that mentions your products.
- A follower base that matches your target audience.
Sort the feed by most engagement and filter by network or date range to narrow the list.
Reach out and invite them to apply
- Open the post or profile of a candidate you want to recruit.
- Message them on that social platform (for example, an Instagram DM) to introduce your program.
- Share your application form link so they can apply (Recruitment tab > Copy Form Link). See Recruit existing customers.
Once they apply, approve them like any other applicant and they become an ambassador.
Tips
- Personalize the outreach. Reference the specific post of theirs you liked.
- Favorite strong candidates so you can find them again.
- Lead with the perk before you send the application link.
Need help?
If you need any additional assistance with with your Roster account, feel free to contact our support team at [email protected]. We're here to help!