REPORTS
Social posts report
5 min
social post reporting in roster provides brands with a comprehensive overview of their ambassadors' performance on social media this report offers insights into the activities of ambassadors who have engaged in word of mouth actions across instagram, tiktok, facebook, and x the report displays key metrics such as social posts, stories, reach, engagement, and engagement rates, rolled up to the ambassador level brands can filter the data by ambassador, program, social network, age range, country, gender, and campaign, allowing for detailed analysis and the option to sort and export results for further analysis video walkthrough video transcript this is a transcript from the loom video walkthrough \[00 00] hey, this is jeff at roster in this video, i want to go over the social post report you can get to this report by clicking reports in the left navigation and then selecting social posts \[00 10] this is a really useful report to get a high level understanding of how your ambassadors are performing across doing their word of mouth activities out on the socials \[00 20] so, here you can see that i have a list of ambassadors this is similar to the sales attribution report in that we roll everything up to the ambassador level \[00 30] so, an ambassador would be included in this report if during the reporting period in any other filters that you have applied, they have had at least one social post, a story, had reach, comments, likes, shares, or an engagement rate, which obviously they would have engagement rates \[00 48] if they had these ones so, if an ambassador didn't have any of these activities during the reporting period, then they simply just wouldn't show up here on the list \[00 58] so, in this case, i haven't filtered by the last 90 days, and it looks like there's 47 ambassadors who have some form of activity on their account \[01 07] um, across the top, you get a summary of how many social posts umm, came in during this filtered range, how many stories, how much combined social reach there was, what kind of engagement they received, and then the engagement rate based off these two numbers \[01 25] so, one thing that's really helpful to be able to do on reports like this is filter down so, we have, uh, the typical ambassador filter here \[01 34] so, if i wanted to filter a button i have a particular ambassador, i can type in their name, or email address, and filter it down to one or more ambassadors, and then i can filter by a specific program \[01 47] so, if i just want to focus on, say, my ambassador program, and then there's some additional, besides the date range, there's some additional filters, i can filter by the specific social network \[01 58] so, we have the four networks the there, and then age ranges, and this age range, of course, will only pull in if they have set their date of birth on their account, so that we know what their age is \[02 10] if they haven't, then you can filter and just get people who have not disclosed their age, which is like having an empty age field \[02 17] um, and then you can filter by country once again, this will only work if they've actually provided their address, and we have their country, otherwise it won't come in \[02 28] and then gender, again, they have to have disclosed that on their account, and then this campaign option will pull in all posts that were, um, tagged on a campaign that you've run \[02 42] so, if you have, for example, the ambassador welcome campaign, then it will only pull well, on the post that contributed towards that specific campaign \[02 52] otherwise, they won't, they won't show up there so, once you apply filter, you can remove it there's options to sort, which is really helpful \[03 00] say you want to sort by the most number of, um, highest reach you can select that, and you're gonna get posts with the highest amount of reach \[03 11] okay, once you have, um, filtered and found the list that you want if you're wanting to take this date outside of roster, you can click the export button at the top, and from there you can export all records \[03 21] um, the current page, excuse me, the current page worth of records all records in your account, or you can export the 47 records that match the filter criteria that you put on here \[03 32] and by clicking export, you're gonna be given a csv file which you can then open up in excel, google sheets, um, a notebook of any kind, um, or you can export that, or excuse me, import it into your analytics platform, a bi tool, or whatever, whatever you're looking at data, and whatever it would help \[03 53] you to get a comprehensive picture of how your programs are performing okay, that's a solid run through of the social post report, if you have any questions whatsoever on how this works, or want to talk through any details, shoot us an email, support at getroster com \[04 10] and in the meantime, have a great day thanks step by step instructions navigate to the social post report click on reports > social posts in the left navigation menu by default, the report is filtered by a recent date range (e g , the current month) open the date range selector to choose pre selected dates or set a custom date range for a specific analysis period understand the report summary the top section provides a summary of total posts and stories in the filtered date range combined social reach engagement metrics and engagement rate, derived from the engagement numbers filter and sort the report use filters to further refine the report filters include ambassador program date range social network (e g , facebook, instagram) age range (if date of birth is provided) country (if address is disclosed) gender (if disclosed) campaigns use sorting to view data based on metrics like the highest reach or engagement export the report data click on the export button at the top choose to export current page records all records in the account records matching the set filter criteria the export will produce a csv file, suitable for use in excel, google sheets, or import into bi tools for further analysis need help? if you need any additional assistance with with your roster account, feel free to contact our support team at support\@getroster com mailto\ support\@getroster com we're here to help!