Social posts comparison report
3 min
The Social posts comparison report in Roster allows brands to compare how different segments and/or dimensions perform in terms of social posts, stories, and reach. This tool is particularly useful for analyzing the effectiveness of various ambassador programs and campaigns over specified time periods.
Step-by-step instructions
Access the Social Posts Report and enable comparison mode
- Click on Reports > Social posts in the left-hand navigation menu.
- To view in comparison mode, click Compare on the left side of the page.
Set up groups for comparison
- By default, the comparison view will load with any previously applied groups and filters.
- Click Add Group to add a new group to the report.
- To remove a group, click ... > Remove group within the group's header.
- To rename a group, click ... > Rename group within the group's header.
Apply additional filters to groups
- Add filters to your groups beyond the date range. Filters include:
- Program
- Social network
- Age range
- Country
- Gender
- Campaign
- For campaigns, ensure the selected date range includes the entire campaign period.
Analyze and compare metrics
- View the metrics available for comparison, such as:
- Total posts and stories.
- Number of ambassadors with at least one post or story.
- Reach, comments, likes, shares, and engagement rate.
- Note that in the comparison mode, metrics are displayed as rows, and groups appear as columns.
Export the report
- Use the export feature to download the report.
- The export will include all rows based on selected groups, along with the filters applied to those rows.
- Use the exported data for creating reports for your executive team or importing into BI tools as needed.
Need help?
If you need any additional assistance with with your Roster account, feel free to contact our support team at [email protected]. We're here to help!