CAMPAIGNS
Campaign types
Product seeding campaigns
4 min
product seeding campaigns are a great way to get your ambassadors excited about new products while generating authentic content whether you're launching a new product or expanding a collection, sending products to ambassadors gives them the chance to showcase and share their experiences in exchange for the product, ambassadors create content that helps bring your brand’s story to life, making your promotions feel more real and relatable video walkthrough video transcript this is a transcript from the loom video walkthrough \[00 00] in this video, we are going to be reviewing the options for a product seeding campaign maybe you just released a line, maybe you just released a new product, things like that \[00 11] and you want to do some seeding to your ambassadors so that you can get some product specific content campaigns are a great way to do that \[00 18] some options you have are underneath the rewards in section 2 you can between an automated product reward if you are shopify, which means that the ambassador can select their product, check out, and an order gets generated automatically \[00 33] or you can choose the manual product reward, which will keep all of the information, you'll just fulfill it manually on your side \[00 40] feel free to check out the specific articles on both of these features but regardless of which one you choose to use here, essentially what you're going to want to do in this campaign is, a, provide the product for joining, and b, give some outlines as to what you're looking for from the content that \[00 56] they're going to make so be very specific as to like the do's and don'ts, things you're definitely looking for, things you definitely don't want to be included, maybe provide some high level examples, things like that \[01 08] um, so product seeding is a great way to immediately get your ambassador to consider something, and provide some guidelines as to the content you're looking for them to make for that content \[01 18] um, for additional insights, again, feel free to reference the specific reward articles that you can find here, and you can see how you can accomplish both \[01 27] thank you step by step instructions choose the appropriate product reward decide between an automated product reward or a manual product reward under the rewards section of your campaign if using shopify, select automated product reward to allow ambassadors to select their product, check out, and automatically generate an order opt for manual product reward if you prefer to manually fulfill orders on your side provide the product for joining in your campaign setup, ensure that the product ambassadors will receive is clearly stated specify any necessary product details and requirements for receiving the product define content creation guidelines outline what you expect from ambassadors in terms of content creation be specific with do's and don'ts mention what elements must be included in the content specify elements to avoid provide high level examples of the desired content to guide ambassadors reference additional resources encourage ambassadors to read related reward articles for deeper understanding provide links or guidance on where to find these materials need help? if you need any additional assistance with with your roster account, feel free to contact our support team at support\@getroster com mailto\ support\@getroster com we're here to help!