Brand awareness campaigns
3 min
A brand awareness campaign is a great way to get your ambassadors involved and expand your reach. With Roster, you can use pre-built templates or create your own campaign to match your goals. Whether you're recruiting new ambassadors, driving referrals, or launching a new product, there are plenty of ways to get your community talking about your brand. A well-planned campaign boosts visibility, keeps ambassadors engaged, and helps grow your brand.
Step-by-step instructions
Start a new campaign
- Navigate to the New Campaign section in Roster.
- Click on the Awareness tab to access various brand awareness campaign templates.
Choose a campaign type
- Review the available campaign templates:
- Recruitment campaign: Ambassadors share your application form on social media, via direct message, text message, etc., to expand your program.
- Visibility boost: Encourage ambassadors to create videos using your product or reshare brand graphics for enhanced visibility.
- Referral campaign: Ambassadors share their discount codes or links to increase brand exposure.
- New product launch campaign: Promote any new products or lines to raise awareness.
- Select a template that aligns with your brand's goals or choose to create a campaign from scratch.
Customize and launch the campaign
- Edit the selected template or create a new campaign according to your brand vision.
- Define campaign details, goals, and any rewards or incentives for ambassador participation.
- Finalize campaign settings and click Launch to engage your ambassadors and grow your brand awareness.
Need help?
If you need any additional assistance with with your Roster account, feel free to contact our support team at [email protected]. We're here to help!