Campaign dashboard

3 min

The campaign dashboard in Roster gives you a complete, real-time view of how a campaign is performing: participant engagement, content reach, earned media value, and reward fulfillment, all in one place. The dashboard is split into four sections — Overview, Content,Participants, and Rewards— so you can track status and progress and make data-driven decisions to optimize your ambassador programs.

Step-by-step instructions

Navigate to the campaign dashboard

Select Campaigns from the left-hand navigation menu.

Click the campaign you want to view to open its dashboard.

Review the campaign overview

The Overview tab summarizes the whole campaign at a glance.

Review the overall campaign status: how many participants have been added, invited, opened the invite, joined, and completed.

Check the completion metrics:

Participation rate: the percentage of added participants who have joined the campaign.

Completion rate: the percentage of added participants who have completed the campaign.

Assess content and reach

In the Content summary, view the total number of content pieces generated for the campaign (posts, stories, uploads, and web links).

Review the reach metrics: impressions and total reach.

Hover over any information bubble for a quick definition, or click Learn more to open the full help article. See Reach and impression estimates for how these figures are estimated.

Monitor engagement and earned media value

Review total engagement: likes, comments, shares, and saves.

Review earned media value (EMV), the estimated marketing value of the content generated. Hover over the information bubble for its definition, or see the Earned media value overview for details.

View the total engagement rate and how it is calculated.

Explore top-performing posts and performance by network

Under Top Performing Posts, review the best-performing content for the campaign. You can download these posts directly from the campaign overview.

Review overall performance by network to compare content created and reach across platforms (for example, Instagram vs. TikTok). A single-network campaign will show only that network.

Manage campaign participants

Open the Participants tab for a full list of invited participants and their current status.

Filter by status, for example invite opened, campaign joined, or campaign completed.

Sort participants to surface top contributors (most submissions, most recent submission, top likes, top comments, or most engagement).

Select participants to:

Re-send the invite or send a one-off email to a specific group.

Add or remove participants from the campaign.

Assign a contact owner, edit properties, or add and remove tags. For example, in a product-seeding campaign you could tag participants who redeemed a product but didn't complete the campaign so you remember not to add them to future campaigns.

Click an individual ambassador to open a sidebar with their campaign progress and submitted content.

Oversee rewards fulfillment

Open the Rewards tab to track the status of every reward tied to joining or completing the campaign.

For each reward, review the ambassador's name, the reward, when it was created, and its current status. Points rewards are marked fulfilled automatically as participants complete the campaign; product and custom rewards can be fulfilled from this tab.

Search for a specific ambassador or filter by status (for example Needs Fulfillment or unredeemed) to follow up.

Select ambassadors to take bulk actions: mark as fulfilled, mark as won't fulfill, or send an email.

Need help?

If you need any additional assistance with with your Roster account, feel free to contact our support team at [email protected]. We're here to help!