UGC campaigns

3 min

UGC (User-Generated Content) campaigns are an effective way for brands to engage their ambassadors in creating content across various social media platforms. These campaigns provide an avenue for ambassadors to share authentic content about your brand, enhancing brand visibility and engagement. To ensure the success of a UGC campaign, it's crucial to provide ambassadors with clear guidelines and requirements, which will inspire them to create targeted and stylish content representative of your brand.

Step-by-step instructions

Define the campaign overview

Clearly outline what you're looking for in the Campaign Overview.

Include stylistic elements and brand guidelines.

Use the Campaign Style Guide for reinforcing key aspects and providing clarity.

Set the campaign requirements

Navigate to the Requirements section of your campaign setup.

Select the platform(s) where you want content to be posted by clicking on the Add option.

Example: Choose Instagram post, Instagram story.

Specify if additional platforms are required or optional.

Example: Require a TikTok in addition to an Instagram post.

Provide examples and inspiration

Use the campaign overview or style guide to link to relevant examples.

Provide visual examples at the mood board level.

Utilize provided templates as examples or create customized brand-focused examples:

Use available mood board images to give clear visual representation.

Opt to link video or other social media examples using the hyperlink option in the campaign overview or style guide.

Best Practices:

Checkout THIS guide for tips, tricks, and best practices!

Need help?

If you need any additional assistance with with your Roster account, feel free to contact our support team at [email protected]. We're here to help!