UGC campaigns

ugc (user generated content) campaigns are an effective way for brands to engage their ambassadors in creating content across various social media platforms these campaigns provide an avenue for ambassadors to share authentic content about your brand, enhancing brand visibility and engagement to ensure the success of a ugc campaign, it's crucial to provide ambassadors with clear guidelines and requirements, which will inspire them to create targeted and stylish content representative of your brand video walkthrough video transcript this is a transcript from the loom video walkthrough \[00 00] hello, in this video we are going to be reviewing ugc campaigns so ugc campaigns are a great way to have your ambassadors be posting about you across social media platforms and really get them inspired to do so as well \[00 14] so best practices within a welcome campaign are going to be make sure that you give a clear idea as to what you're looking for \[00 21] so if that includes some stylistic things some brand guidelines, stuff like that be very clear with your ambassadors as to what you're looking for, um, within the campaign overview and also using the campaign style guide that you can find lower in this \[00 35] the next important part is going to be your campaign requirements so here in the requirements area, you're going to want to make sure that you're selecting the platform or platforms you want to provide as options or requirements \[00 48] so if i'm giving the option for them to do an instagram post or an instagram story, i can use the add option here \[00 55] so they just have to do one of these and then they're good or i can say, you know, do one of these and on top of it, you know, do a tiktok \[01 04] so these are ways that you can get ambassadors to create some ugc for you using a very straightforward campaign again, best practices here are going to be to be very clear, to provide great examples, whether that's linking examples within the overview and style guide, um, or providing some really great \[01 22] examples at the mood board level that info you can find here all of our templates will contain an example, so you can just run through this and make it a little bit more brand focused or create your own or utilize chat gpt to do so as well \[01 36] um, then down here is where you can also provide some mood board images so again, some visual examples of what you're looking for, and you can also use the hyperlink option in the campaign overview and campaign style guide if you do want to link out to any tick tock or video examples \[01 52] um, these are some really great ideas for you and your ugc campaign for further examples and things like that, be sure to review those as the linked examples at the bottom of this help document \[02 04] thank you step by step instructions define the campaign overview clearly outline what you're looking for in the campaign overview include stylistic elements and brand guidelines use the campaign style guide for reinforcing key aspects and providing clarity set the campaign requirements navigate to the requirements section of your campaign setup select the platform(s) where you want content to be posted by clicking on the add option example choose instagram post , instagram story specify if additional platforms are required or optional example require a tiktok in addition to an instagram post provide examples and inspiration use the campaign overview or style guide to link to relevant examples provide visual examples at the mood board level utilize provided templates as examples or create customized brand focused examples use available mood board images to give clear visual representation opt to link video or other social media examples using the hyperlink option in the campaign overview or style guide best practices checkout this guide for tips, tricks, and best practices! need help? if you need any additional assistance with with your roster account, feel free to contact our support team at support\@getroster com mailto\ support\@getroster com we're here to help!