Social listening vs. Full social listening

roster offers two levels of social listening to help brands track and organize ambassador and community content both bring social posts into your roster portal, but they differ in who the content comes from and which platforms are supported this guide breaks down the differences so you can understand what's included with your subscription and when you might want to upgrade social listening requires your brand's facebook and instagram accounts to be connected in roster if you haven't done this yet, start with https //docs getroster com/connect facebook and instagram social listening (included in all subscriptions) social listening is available on all roster plans and pulls in content from ambassadors and creators already inside your account what it does with social listening, roster automatically captures posts from ambassadors and creators who are contacts in your roster portal contacts who have connected their social accounts to roster this lets you track posts tied directly to your programs, campaigns, and actions supported platforms and content types always available (from contacts who tag your brand on instagram) instagram feed posts instagram reels available when the ambassador has connected their social account and the content is tied to an action or campaign instagram stories tiktok videos facebook posts and reels x (twitter) posts platform specific notes instagram stories are captured but do not appear in the social feed tab you can view them on the contact's profile page, campaign pages, and action overview facebook posts are only captured when the ambassador @mentions your brand's facebook page at the time they publish editing a post to add the @mention after publishing does not trigger a notification to roster x (twitter) posts are only pulled in when the ambassador clicks the "refresh" link within the campaign or action requirements, due to changes in the x api best for tracking ambassador deliverables monitoring campaign and action participation collecting content from creators already in your community full social listening (premium add on) full social listening expands your reach by capturing content from people outside of your roster account — even if they aren't in any of your programs what it does with full social listening, roster can pull in instagram posts from people who are not contacts in your portal creators outside of your ambassador programs anyone with a public account who @mentions your brand's instagram handle this helps you discover organic ugc and identify potential new ambassadors to recruit how to get it full social listening is available as a paid add on contact your customer success manager or email mailto\ support\@getroster com to learn more and enable it for your account platform limitations due to social network privacy apis, full social listening can only pull in content from non contacts on instagram instagram feed posts instagram reels content types that cannot be captured from non contacts instagram stories tiktok videos facebook posts x (twitter) posts best for discovering organic brand mentions on instagram capturing ugc beyond your ambassador program finding and recruiting new creators running https //docs getroster com/public hashtag campaigns to track specific hashtag + @mention combinations from anyone quick comparison feature social listening full social listening included in all subscriptions ✅ yes ❌ no (paid add on) tracks content from existing contacts ✅ yes ✅ yes tracks content from outside your account ❌ no ✅ yes (instagram only) supports ig feed posts & reels ✅ yes ✅ yes (including non contacts) supports ig stories ✅ yes (connected accounts only) ❌ no supports tiktok ✅ yes (actions/campaigns only) ❌ no supports facebook ✅ yes (actions/campaigns only) ❌ no supports x (twitter) ✅ yes (manual refresh only) ❌ no enables public hashtag campaigns ❌ no ✅ yes where to find your social content all captured social posts appear in the social feed tab in your roster portal from there you can star posts to save them as favorites archive posts to remove them from the main feed download content to your device (where supported) filter by program, network, date range, or engagement level for full social listening content from non contacts, filter by no program to see organic mentions for a full walkthrough, see https //docs getroster com/social feed overview good to know instagram tagged post visibility roster can only pull in posts that appear on your brand's instagram "tagged" tab if your tag settings hide certain posts, roster won't see them see https //docs getroster com/social feed faqs for tips on optimizing your tag settings historical posts when you first connect your instagram account, roster performs a historical sync of your tagged posts from the past 30 days meta connections can expire if your facebook/instagram connection disconnects, you'll see a red banner in your account and receive an email with reconnect instructions this is normal behavior across all third party tools that connect to meta see https //docs getroster com/social profiles faqs for more details related articles https //docs getroster com/connect facebook and instagram — required setup for social listening https //docs getroster com/link facebook and instagram in meta business suite — prerequisite for connecting https //docs getroster com/social feed overview — where to view and manage captured content https //docs getroster com/social feed faqs — common questions about the social feed https //docs getroster com/public hashtag campaigns — track hashtags from anyone (requires full social listening) https //docs getroster com/social profiles faqs — platform specific questions and troubleshooting need help? if you need any additional assistance with your roster account, feel free to contact our support team at mailto\ support\@getroster com we're here to help!