The benefits of an Instagram Professional account

There are three types of Instagram accounts: Personal, Creator, and Business. Instagram refers to Creator and Business accounts collectively as Instagram Professional accounts.

Although an Instagram Professional account is not mandatory to use Roster, this account type offers several significant benefits over an Instagram Personal account.

The primary advantage of an Instagram Professional account, especially when collaborating with brands, is that Roster can automatically capture the stories you share while participating in brand campaigns. Simply follow the campaign's @mention and #hashtag requirements, and Roster will pull them in, just like it does with Instagram Posts.

Another benefit of having an Instagram Professional account is access to Instagram Insights within the Instagram app. These analytics tools provide valuable information about your audience and offer insights on how to increase engagement effectively.

There are three simple steps to ensuring your Instagram account is eligible to take advantage of Roster's automated Instagram Story capturing feature:

If you have followed these three steps, but the stories you share still aren't automatically getting pulled into your campaigns, see this troubleshooting guide on why your stories might not be getting captured.

Please reach out to our Support team with any questions that you might have about Instagram Professional accounts.