REFERRALS
Shareable codes guide
7 min
shareable codes, also referred to as vanity codes, allow ambassadors to have their own personalized discount code for the purpose of sharing with friends, family, and/or followers orders made using ambassadors' shareable codes are considered referrals (see docid\ uwop1nebkqwrk6caqzrkv for a detailed explanation on how roster assigns attribution to ambassadors ) for shopify brands who enabled shareable codes, ambassadors are able to create their own shareable code (e g sarah20) non shopify brands have the option of uploading pre generated codes that roster automatically allocates to ambassadors who are added to the program both shopify and non shopify brands can also manually assign codes to ambassadors, as well as import existing shareable codes shareable are one of three methods by which roster tracks referrals made by brands' ambassadors see docid\ m9u vgnqurpevfrzliwpt within the programs > program setup section of this site to understand how referrals are tracked at a program level pros and cons of shareable discount codes pros social post friendly shareable codes are easy to share in instagram stories, post captions, and other places where links don't work trusted insider shareable codes makes ambassadors feel like insiders by having their own discount code industry expectations many creators and influencers expect to have their own code to share and may not be as motivated to participate if they don't have a code cons leaked codes shareable codes can get leaked to coupon sites like honey and capital one many brands don't want to pay referral commissions to ambassadors when the customer simply found the leaked code from a honey plugin no attribution window there are no attribution windows for leaked codes for example, referral links typically have a 30 day attribution window, after which an ambassador is not credited with a referral limited data leaked codes don't provide as much data as referral links for example, it's possible to understand where customers are coming from when clicking on a referral link, but shareable codes don't provide that level of information how shareable codes work in roster, brands create discount rules (see docid\ tc61o6ydpz0ieti0ha9n7 ) to manage the discount codes that are assigned to ambassadors docid\ htkg19i6ld2vqk0vkqonu are one of three types of discount rules docid 4nu3nyosq zwpu2d7hcko are assigned to ambassadors and inherit the same discount value as defined by it's containing shareable discount rule when a customer makes a purchase with a shareable code, that order becomes eligible to be attributed to the ambassador to whom the code is assigned, based upon roster's docid\ uwop1nebkqwrk6caqzrkv next steps docid\ u3oavtofdpmozzxvfdei4 document for step by step instructions docid\ z5r6nfy5hji7fxeyepntm to import codes from a previous program docid\ gz6mrucixbxedsxe3evna to block shareable codes that have been leaked docid\ st37j9aduas42prdr6e2t for frequently asked questions