Earned media value overview

earned media value (emv) gives brands a way to understand the real dollar value of the exposure, awareness, and engagement their ambassadors and creators generate, without paying for ads or production teams it’s a standardized way to quantify what a piece of content would have cost if you had achieved the same results through paid media at roster, emv is calculated using impressions and engagement on each post, multiplied by industry standard cpm (cost per thousand impressions) per engagement values what emv represents emv is designed to answer a simple question if we had to pay to get this level of visibility and interaction, how much would it have cost? the idea comes from paid media benchmarks marketers often pay anywhere from a few dollars to tens of dollars per thousand impressions (cpm) emv applies those same cpms to organic ambassador content so you can see its equivalent paid value examples of what emv captures how many people saw the content (impressions) how many interacted with it (likes, comments, reels views, etc ) how much that exposure would cost as a paid campaign how roster calculates emv roster’s emv is based on two components impressions value using cpm values for each social network and post type engagement value giving additional credit for high quality interactions such as comments, likes, shares, and saves to get these inputs, roster uses… actual impressions and engagement from the social networks whenever they are available estimated impressions (using roster’s real world ratios by follower size + post type) when networks do not provide them see docid\ v i9hq8xdz3e1hoea5ebo this ensures every post has a dollar value attached, even if the network doesn’t expose all the raw metrics why emv matters emv helps brands see the true value of ambassador content, not just number of posts or likes—but the paid equivalent value of their effort compare organic and paid performance emv puts creator content and advertising on the same playing field understand roi more clearly you can finally quantify how much value ambassadors generate compared to what you pay them spot high value creators emv highlights who consistently generates meaningful visibility customizing emv for your brand every brand has its own philosophy on earned media to support this, roster lets you adjust cpm rates for each network and post type add custom cpm values for unique situations retroactively apply updated emv settings to historical posts this ensures emv reflects your strategy, not a one size fits all model see docid yhorlw9cealfzw0ljzf1 summary earned media value turns ambassador activity into a clear, dollar based performance metric roster uses a blend of verified network data and real world estimation models to provide consistent, credible emv values across every campaign, ambassador, and post type with customizable settings and transparent calculation logic, you get an emv score that aligns with your brand and helps you measure real impact