--- title: Social listening vs. Full social listening slug: social-listening-vs-full-social-listening description: Understand the difference between social listening and full social listening in Roster and which fits your brand's monitoring needs. docTags: createdAt: 2025-05-05T22:23:05.494Z --- Roster offers two levels of social listening to help brands track and organize ambassador and community content. Both bring social posts into your Roster portal, but they differ in **who** the content comes from and **which platforms** are supported. This guide breaks down the differences so you can understand what's included with your subscription and when you might want to upgrade. :::hint{type="info"} Social listening requires your brand's Facebook and Instagram accounts to be connected in Roster. If you haven't done this yet, start with [Connect Facebook & Instagram](https://docs.getroster.com/connect-facebook-and-instagram). ::: *** ## Social Listening (Included in All Subscriptions) Social Listening is available on **all Roster plans** and pulls in content from ambassadors and creators already inside your account. ### What it does With Social Listening, Roster automatically captures posts from: - Ambassadors and creators who are contacts in your Roster portal - Contacts who have connected their social accounts to Roster This lets you track posts tied directly to your programs, campaigns, and actions. ### Supported platforms and content types **Always available** (from contacts who tag your brand): - Instagram Feed Posts - Instagram Reels - TikTok videos **Available when the ambassador has connected their social account** and the content is tied to an Action or Campaign: - Instagram Stories - Facebook posts and reels - X (Twitter) posts :::hint{type="info"} **Platform-specific notes:** - **Instagram Stories** are captured but do not appear in the Social Feed tab. You can view them on the contact's profile page, campaign pages, and action overview. - **Facebook posts** are only captured when the ambassador @mentions your brand's Facebook page **at the time they publish**. Editing a post to add the @mention after publishing does not trigger a notification to Roster. - **X (Twitter) posts** are only pulled in when the ambassador clicks the "Refresh" link within the campaign or action requirements, due to changes in the X API. ::: ### Best for - Tracking ambassador deliverables - Monitoring campaign and action participation - Collecting content from creators already in your community *** ## Full Social Listening (Premium Add-on) Full Social Listening expands your reach by capturing content from people **outside of your Roster account** — even if they aren't in any of your programs. ### What it does With Full Social Listening, Roster can pull in Instagram and TikTok posts from: - People who are not contacts in your portal - Creators outside of your ambassador programs - Anyone with a public account who **@mentions your brand's handle** This helps you discover organic UGC and identify potential new ambassadors to recruit. ### How to get it Full Social Listening is available as a paid add-on. Contact your Customer Success Manager or email [support@getroster.com](mailto\:support@getroster.com) to learn more and enable it for your account. ### Platform limitations Due to social network privacy APIs, Full Social Listening can only pull in content from non-contacts on **Instagram and TikTok**: - Instagram Feed Posts - Instagram Reels - TikTok videos Content types that **cannot** be captured from non-contacts: - Instagram Stories - Facebook posts - X (Twitter) posts ### Best for - Discovering organic brand mentions on Instagram - Capturing UGC beyond your ambassador program - Finding and recruiting new creators - Running [Public Hashtag Campaigns](https://docs.getroster.com/public-hashtag-campaigns) to track specific hashtag + @mention combinations from anyone *** ## Quick comparison | Feature | Social Listening | Full Social Listening | | ---------------------------------------- | ------------------------------- | ------------------------------ | | Included in all subscriptions | ✅ Yes | ❌ No (paid add-on) | | Tracks content from existing contacts | ✅ Yes | ✅ Yes | | Tracks content from outside your account | ❌ No | ✅ Yes (Instagram only) | | Supports IG Feed Posts & Reels | ✅ Yes | ✅ Yes (including non-contacts) | | Supports IG Stories | ✅ Yes (connected accounts only) | ❌ No | | Supports TikTok | ✅ Yes (Actions/Campaigns only) | ✅ Yes | | Supports Facebook | ✅ Yes (Actions/Campaigns only) | ❌ No | | Supports X (Twitter) | ✅ Yes (manual refresh only) | ❌ No | | Enables Public Hashtag Campaigns | ❌ No | ✅ Yes | *** ## Where to find your social content All captured social posts appear in the **Social Feed** tab in your Roster portal. From there you can: - **Star** posts to save them as favorites - **Archive** posts to remove them from the main feed - **Download** content to your device (where supported) - **Filter** by program, network, date range, or engagement level For Full Social Listening content from non-contacts, filter by **No Program** to see organic mentions. For a full walkthrough, see [Social Feed Overview](https://docs.getroster.com/social-feed-overview). *** ## Good to know - **Instagram tagged post visibility:** Roster can only pull in posts that appear on your brand's Instagram "Tagged" tab. If your tag settings hide certain posts, Roster won't see them. See [Social Feed FAQs](https://docs.getroster.com/social-feed-faqs) for tips on optimizing your tag settings. - **Historical posts:** When you first connect your Instagram account, Roster performs a historical sync of your tagged posts from the past 30 days. - **Meta connections can expire:** If your Facebook/Instagram connection disconnects, you'll see a red banner in your account and receive an email with reconnect instructions. This is normal behavior across all third-party tools that connect to Meta. See [Social Profiles FAQs](https://docs.getroster.com/social-profiles-faqs) for more details. *** ## Related articles - [Connect Facebook & Instagram](https://docs.getroster.com/connect-facebook-and-instagram) — Required setup for social listening - [Link Facebook & Instagram in Meta Business Suite](https://docs.getroster.com/link-facebook-and-instagram-in-meta-business-suite) — Prerequisite for connecting - [Social Feed Overview](https://docs.getroster.com/social-feed-overview) — Where to view and manage captured content - [Social Feed FAQs](https://docs.getroster.com/social-feed-faqs) — Common questions about the Social Feed - [Public Hashtag Campaigns](https://docs.getroster.com/public-hashtag-campaigns) — Track hashtags from anyone (requires Full Social Listening) - [Social Profiles FAQs](https://docs.getroster.com/social-profiles-faqs) — Platform-specific questions and troubleshooting *** ## Need help? If you need any additional assistance with your Roster account, feel free to contact our support team at [support@getroster.com](mailto\:support@getroster.com). We're here to help!