---
title: Shopify tracking pixel instructions
slug: shopify-tracking-pixel-instructions
description: Shopify brands on the default sales channel don't need to install Roster's pixels manually. Learn how tracking works automatically.
docTags: 
createdAt: 2024-12-04T21:06:22.512Z
---

Brands using Shopify and Shopify's default online sales channel do not need to manually install Roster's tracking pixels. When a brand connects their Shopify store from within their Roster account, or installs Roster's Shopify app directly from the Shopify app store, Roster automatically installs the link tracking and order tracking pixels using Shopify's Web Pixel technology. 

When a brand removes Roster the Roster app from their Shopify store, the pixels are automatically removed as well, absolving brands from needing to do any post-uninstall cleanup. 

***

## Shopify Headless

If your brand is using Shopify's headless storefront, please refer to our [Shopify Headless tracking pixel instructions](docId\:CEvH-SK6WEHCajvJa9Sq4), as Shopify's Web Pixel technology is not currently supported for headless stores. 

***

## Related articles

- [Verify tracking pixel installation](docId\:hSZdrYDoQ2cmTKv8CXbWP) 
- [Troubleshoot pixel installation](docId\:fIdPblI52Z4Lgdqqlw3vS)