---
title: Product seeding campaigns
slug: product-seeding-campaigns
description: Run product seeding campaigns in Roster to send products to ambassadors, spark excitement, and generate authentic user-generated content.
docTags: 
createdAt: 2024-12-06T22:08:27.377Z
---

Product seeding campaigns are a great way to get your ambassadors excited about new products while generating authentic content. Whether you're launching a new product or expanding a collection, sending products to ambassadors gives them the chance to showcase and share their experiences. In exchange for the product, ambassadors create content that helps bring your brand’s story to life, making your promotions feel more real and relatable.

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## Step-by-step instructions

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### Choose the appropriate product reward

1. Decide between an automated product reward or a manual product reward under the `Rewards` section of your campaign.
   - If using Shopify, select `Automated Product Reward` to allow ambassadors to select their product, check out, and automatically generate an order.
   - Opt for `Manual Product Reward` if you prefer to manually fulfill orders on your side.
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:::WorkflowBlockItem
### Provide the product for joining

1. In your campaign setup, ensure that the product ambassadors will receive is clearly stated.
2. Specify any necessary product details and requirements for receiving the product.
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### Define content creation guidelines

1. Outline what you expect from ambassadors in terms of content creation.
2. Be specific with do's and don'ts:
   - Mention what elements must be included in the content.
   - Specify elements to avoid.
3. Provide high-level examples of the desired content to guide ambassadors.
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### Reference additional resources

1. Encourage ambassadors to read related reward articles for deeper understanding.
2. Provide links or guidance on where to find these materials.
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## Need help?

If you need any additional assistance with with your Roster account, feel free to contact our support team at [support@getroster.com](mailto\:support@getroster.com). We're here to help!