---
title: Campaign types
slug: campaign-types
description: An overview of the campaign types available in Roster, with links to set up product seeding, UGC, seasonal, brand awareness, and other initiatives.
docTags: 
createdAt: 2025-01-24T21:45:27.925Z
---

Understanding different campaign types will help you design effective initiatives that align with your brand’s goals. This guide provides an overview of key campaign types available in Roster and links to detailed articles for setup and best practices.

## Campaign categories

### Welcome campaigns

A strong Welcome Campaign sets the stage for your ambassadors by introducing them to your brand, sharing expectations, and guiding them through key onboarding steps like social media connection and payment setup.

**Learn more:** [Welcome campaign guide](https://docs.getroster.com/welcome-campaigns)

### UGC (User-Generated Content) campaigns

UGC campaigns encourage ambassadors to create and share content that promotes your brand. Providing clear stylistic guidelines and inspiration can help ensure high-quality submissions.

**Learn more:** [UGC campaign guide](https://docs.getroster.com/ugc-campaigns)

### Seasonal campaigns

Seasonal campaigns help keep your ambassador program fresh by aligning promotions with seasonal trends, holidays, and brand events. Roster provides customizable templates to streamline the process.

**Learn more:** [Seasonal campaign guide](https://docs.getroster.com/seasonal-campaigns)

### Brand awareness campaigns

These campaigns focus on increasing visibility and engagement, encouraging ambassadors to share referral links, discounts, and branded content.

**Learn more:** [Brand awareness campaign guide](https://docs.getroster.com/brand-awareness-campaigns)

### Product seeding campaigns

Product seeding campaigns allow brands to send products to ambassadors in exchange for authentic reviews, testimonials, and social media posts.

**Learn more:** [Product seeding campaign guide](https://docs.getroster.com/product-seeding-campaigns)

### Public hashtag campaigns

Public hashtag campaigns track mentions and engagement from public accounts across social media platforms, even from users who aren’t part of the ambassador program.

**Learn more:** [Public hashtag campaign guide](https://docs.getroster.com/public-hashtag-campaigns)

## Need help?

If you need assistance with setting up or managing campaigns, contact our support team at [support@getroster.com](mailto\:support@getroster.com).