--- title: Campaign dashboard slug: campaign-dashboard description: Campaign dashboards in Roster provide a comprehensive overview of your ambassador campaigns, offering valuable insights into campaign status, participant. docTags: createdAt: 2024-12-04T19:04:57.073Z --- The campaign dashboard in Roster gives you a complete, real-time view of how a campaign is performing: participant engagement, content reach, earned media value, and reward fulfillment, all in one place. The dashboard is split into four sections — `Overview`, `Content`,`Participants`, and `Rewards`— so you can track status and progress and make data-driven decisions to optimize your ambassador programs. *** ## Step-by-step instructions ::::WorkflowBlock :::WorkflowBlockItem ### Navigate to the campaign dashboard 1. Log in to your Roster Brand Portal. 2. Select `Campaigns` from the left-hand navigation menu. 3. Click the campaign you want to view to open its dashboard. ::: :::WorkflowBlockItem ### Review the campaign overview The `Overview` tab summarizes the whole campaign at a glance. - Review the overall **campaign status**: how many participants have been added, invited, opened the invite, joined, and completed. - Check the **completion metrics**: - **Participation rate**: the percentage of added participants who have joined the campaign. - **Completion rate**: the percentage of added participants who have completed the campaign. ::: :::WorkflowBlockItem ### Assess content and reach - In the **Content** summary, view the total number of content pieces generated for the campaign (posts, stories, uploads, and web links). - Review the **reach metrics**: impressions and total reach. - Hover over any information bubble for a quick definition, or click Learn more to open the full help article. See Reach and impression estimates for how these figures are estimated. ::: :::WorkflowBlockItem ### Monitor engagement and earned media value - Review **total engagement**: likes, comments, shares, and saves. - Review **earned media value (EMV)**, the estimated marketing value of the content generated. Hover over the information bubble for its definition, or see [the Earned media value overview](https://docs.getroster.com/earned-media-value-overview) for details. - View the **total engagement rate** and how it is calculated. ::: :::WorkflowBlockItem ### Explore top-performing posts and performance by network - Under `Top Performing Posts`, review the best-performing content for the campaign. You can **download** these posts directly from the campaign overview. - Review **overall performance by network** to compare content created and reach across platforms (for example, Instagram vs. TikTok). A single-network campaign will show only that network. ::: :::WorkflowBlockItem ### Manage campaign participants - Open the `Participants tab` for a full list of invited participants and their current status. - **Filter by status**, for example invite opened, campaign joined, or campaign completed. - **Sort** participants to surface top contributors (most submissions, most recent submission, top likes, top comments, or most engagement). - Select participants to: - Re-send the invite or send a one-off email to a specific group. - Add or remove participants from the campaign. - Assign a contact owner, edit properties, or add and remove tags. For example, in a product-seeding campaign you could tag participants who redeemed a product but didn't complete the campaign so you remember not to add them to future campaigns. - Click an individual ambassador to open a sidebar with their campaign progress and submitted content. ::: :::WorkflowBlockItem ### Oversee rewards fulfillment - Open the `Rewards` tab to track the status of every reward tied to joining or completing the campaign. - For each reward, review the ambassador's name, the reward, when it was created, and its current status. Points rewards are marked fulfilled automatically as participants complete the campaign; product and custom rewards can be fulfilled from this tab. - Search for a specific ambassador or filter by status (for example `Needs Fulfillment `or unredeemed) to follow up. - Select ambassadors to take bulk actions: mark as fulfilled, mark as won't fulfill, or send an email. ::: :::: *** ## Need help? If you need any additional assistance with with your Roster account, feel free to contact our support team at [support@getroster.com](mailto\:support@getroster.com). We're here to help!