---
title: Brand awareness campaigns
slug: brand-awareness-campaigns
description: Launch a brand awareness campaign in Roster to expand reach through your ambassadors, using pre-built templates or a custom setup to hit your goals.
docTags: 
createdAt: 2024-12-04T18:57:11.047Z
---

A brand awareness campaign is a great way to get your ambassadors involved and expand your reach. With Roster, you can use pre-built templates or create your own campaign to match your goals. Whether you're recruiting new ambassadors, driving referrals, or launching a new product, there are plenty of ways to get your community talking about your brand. A well-planned campaign boosts visibility, keeps ambassadors engaged, and helps grow your brand.

***

## Step-by-step instructions

::::WorkflowBlock
:::WorkflowBlockItem
### Start a new campaign

1. Navigate to the `New Campaign` section in Roster.
2. Click on the `Awareness` tab to access various brand awareness campaign templates.
:::

:::WorkflowBlockItem
### Choose a campaign type

1. Review the available campaign templates:
   - **Recruitment campaign**: Ambassadors share your application form on social media, via direct message, text message, etc., to expand your program.
   - **Visibility boost**: Encourage ambassadors to create videos using your product or reshare brand graphics for enhanced visibility.
   - **Referral campaign**: Ambassadors share their discount codes or links to increase brand exposure.
   - **New product launch campaign**: Promote any new products or lines to raise awareness.
2. Select a template that aligns with your brand's goals or choose to create a campaign from scratch.
:::

:::WorkflowBlockItem
### Customize and launch the campaign

1. Edit the selected template or create a new campaign according to your brand vision.
2. Define campaign details, goals, and any rewards or incentives for ambassador participation.
3. Finalize campaign settings and click `Launch` to engage your ambassadors and grow your brand awareness.
:::
::::

***

## Need help?

If you need any additional assistance with with your Roster account, feel free to contact our support team at [support@getroster.com](mailto\:support@getroster.com). We're here to help!